GDPR & Privacy policy

Effective Date: February 23, 2025
Last Updated: February 23, 2025

1. Introduction

Welcome to HOOKD (“we,” “our,” “us”). We are committed to protecting your privacy and ensuring that your personal data is processed in compliance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website www.hookdofficial.com or make a purchase from our store.

2. Data Controller

HOOKD
Marie Clootsstraat 17, 3012 Leuven, Belgium

For any privacy-related inquiries, you can contact us at:

Email: privacy@hookdofficial.com

3. Personal Data We Collect

We collect and process the following categories of personal data:

  • Identity Data: Name, email address, phone number, billing, and shipping addresses.
  • Payment Data: Payment method details (processed securely by third-party payment providers).
  • Account Data: Username, password (if you create an account).
  • Order Data: Details of purchased products, order history.
  • Technical Data: IP address, browser type, device information, browsing behavior.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR:

  • Contractual Necessity: To process and fulfill your orders.
  • Legitimate Interests: To improve our services and prevent fraud.
  • Consent: For sending marketing communications (only if you opt in).
  • Legal Obligation: To comply with legal or regulatory requirements.

5. How We Use Your Data

We use your personal data to:

  • Process and fulfill your orders.
  • Provide customer support and manage inquiries.
  • Improve our website, products, and services.
  • Send promotions and updates (only with your consent).
  • Prevent fraud and enhance website security.
  • Comply with legal and regulatory obligations.

6. Data Sharing

We do not sell or rent your personal data. However, we may share your information with:

  • Payment Processors: We use Stripe to securely process transactions.
    Stripe’s Privacy Policy: https://stripe.com/privacy
  • Shipping and Logistics Partners: We use Sendcloud for order delivery.
    Sendcloud’s Privacy Policy: https://www.sendcloud.com/privacy-policy/
  • IT Service Providers: To maintain our website and operations.
  • Legal Authorities: If required to comply with the law.

All third parties we work with are GDPR-compliant and process your data securely.

7. Cookie policy

Our website uses cookies and similar tracking technologies to improve user experience, analyze website performance, and personalize content. 

What is a cookie?

A cookie is a small file that stores your preferences for our website on your computer, tablet or smartphone. On your next visit, the website can retrieve that information and use it for a better experience on the website.

What do you need cookies for?

We use cookies for different purposes. For example, we use functional cookies which are necessary for the website to function properly. Next, we use analytical cookies to gain insight into the traffic on our website which allows us to make the website more user-friendly. We also use social media cookies that are used when you want to log in via Facebook or share a product on your social media page. Finally, we use tracking cookies to gauge your interests and to show a personal offer that is most relevant to you.

Do cookies know who I am?

No, cookies do not register personal details such as your name, address, age or other personal information. Cookies only remember your preferences and interests based on your surfing behaviour.

By using our website, you consent to the use of cookies as described below.

Types of Cookies We Use

  • Essential Cookies: Necessary for the proper functioning of our website (e.g., shopping cart, security).
  • Performance Cookies: Help us understand how visitors interact with our website by collecting anonymous usage data.
  • Functional Cookies: Allow us to remember your preferences (e.g., language selection, login details).
  • Marketing Cookies: Used to deliver relevant advertisements and track user interactions with marketing campaigns.

Rather No Cookies?

If you prefer not to receive cookies, you can adjust your preferences in your browser at any time. Open your browser settings and view your cookie preferences in your privacy or security settings.

Please note that after deleting your cookies, your preferences for our webshop will be lost. You may still see HOOKD ads after deleting the cookies, as not all ads used by HOOKD are related to cookies.

Changes to your cookie settings only apply to the device and browser that you are using. If you use multiple devices or browsers, you will need to repeat this process on each device and in each browser to fully remove cookies.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, misuse, loss, or disclosure.

Reporting Obligation for Data Leaks

As of January 1, 2016, a reporting obligation for data leaks applies due to an amendment to the Personal Data Protection Act. A data leak is any breach of the security of personal data.

HOOKD uses various security techniques to protect personal data, and no data leaks have occurred in the past. However, should a data leak occur in the future, HOOKD will report this to the supervisory authority within 72 hours of discovery and take appropriate measures to address the issue

9. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. When no longer needed, we securely delete or anonymize your data.

10. Your GDPR Rights

Under GDPR, you have the following rights regarding your personal data:

  • Right to Access: Request a copy of the data we hold about you.
  • Right to Rectification: Correct inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data under certain conditions.
  • Right to Restrict Processing: Request limited processing of your data.
  • Right to Data Portability: Obtain and transfer your data in a structured format.
  • Right to Object: Object to data processing based on legitimate interests or direct marketing.
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise your rights, please contact us at privacy@hookdofficial.com.

You also have the right to file a complaint with the Belgian Data Protection Authority (DPA):
https://www.gegevensbeschermingsautoriteit.be/

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

13. Contact Us

HOOKD
Address: Marie Clootsstraat 17, 3012 Leuven, Belgium
Email: privacy@hookdofficial.com

Thank you for trusting HOOKD with your personal data.